digg

digg:
Digg is a social bookmarking site specializing in technology news. It is fairly new and has enjoyed very large growth very quickly.

Excerpt:

Digg is a technology news website that employs non-hierarchical editorial control. With digg, users submit stories for review, but rather than allowing an editor to decide which stories go on the homepage, the users do.

Note the key web 2.0 characteristics of interactivity and of ceding control of the site to users. The "digg effect," whereby a web site that has been voted to the front page of digg by its members crashes under the weight of increased traffic, is much sought after by new web 2.0 enterprises. To be crashed by the "digg effect" is to be declared very cool.

Technorati Tags: tagging, technology, web2.0